laptop, cup and diary

Data intelligence on producer brand usage

Ag BrandFile is a data insight service based on responses from proprietary Penton Ag market research that examines crop seed & crop protection brand usage by ag owner/operators.

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Years of annual research
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Large-acre participants
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Product Categories

Penton Ag has partnered with GoodData to build a business intelligence platform that turns Ag BrandFile research data into actionable insight to help drive your business forward. Instantly drill down to specific producer data which can be easily saved, exported, and shared with peers.

Customization through filters

  • Crop Type
  • Brands
  • Geographic Region
  • State
  • County
  • Acres by Producer
  • Year

Enhanced customization toolkit

  • Create customized queries
  • Customize chart visualizations
  • Save custom reports in library
  • Share reports across teams