ADVERTISING

Site Advertising

Market-leading local and national brands, highest quality ag audience, all ad formats, across devices, with demo & geo targeting available.

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Newsletter Advertising

Connect with your core demo or geo targets or uncover new possibilities with the thousands of farmers, ranchers, producers and key industry professionals who subscribe to our 28+ daily and weekly targeted email newsletters.

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App Advertising

Exclusive monthly sponsorships are available for our leading Agriculture Mobile Apps: Farm Futures, Farm Progress, Growing Degree Days, Ag Weed ID and our Live Event Apps.

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Native Marketing

Connecting your company’s voice into the trusted environment of our Ag editorial communities.

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Audience Extension & Retargeting

Leverage Penton Ag’s comprehensive data with traffic across thousands of respected sites to get your message in front of the right audiences. For maximum campaign impact pinpoint your targeting capabilities with specific demographic segments.

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Print Display Advertising

Advertise in highly read and respected editorial environments that enhances the impact of your messaging to farmers.

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Broadcast (TV & Radio)

Led by Max Armstrong, known as “the voice of American agriculture,” Penton Ag’s broadcast programming includes television, radio and enhanced web content.

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In-Article Video Ad

High impact video marketing embedded in the heart of an editorial page to ensure maximum exposure.

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Email Targeting

Send your message to reach the right buyers via one of our market-leading agriculture products.

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EVENTS

Farm Progress Show

Exhibit and attend the nation’s largest outdoor farm show.

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Husker Harvest Days

Exhibit and attend the world’s largest fully irrigated farm show.

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Hay & Forage Expo

Exhibit and attend the Nation’s only 2-day hay event.

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New York Farm Show

Exhibit and attend the northeast’s premier farm show.

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Farm Futures Business Summit

11th annual event in 2017 focused on the business of farming.

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Farm Futures Xchange

Where ag’s elite connect. Up to 25 sponsor companies and exclusive matching process.

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The Ag Data Conference

Sponsor and attend this 2-day ground breaking ag data conference.

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Webinars

One of Agriculture buyers’ most popular formats for learning in-depth information, webinars are a prime opportunity to share thought leadership and generate leads. Access the largest, most influential community of farming leaders by aligning your webinar with one of our market leading brands.

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Virtual Events

Virtual events bring buyers into an interactive environment that provides education, opportunities for networking, and interaction with providers of valued products and services—all online.

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DATA SERVICES

Ag BrandFile

NEW seed and crop protection brand usage data intelligence tool. Increase your sales and uncover new prospects with this exclusive, proprietary producer survey with data delivered in an intuitive, simple-to-use, dashboard-driven database tool.

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Ag MasterFile

Tap into the unequalled marketing power of the industry’s most detailed producer data profiles.

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Audience Extension & Retargeting

Expand your reach across just about every industry with the Penton AgXtend master file. Leverage all the comprehensive data across verticals to reach those critical to your marketing initiatives. Can include: Direct Marketing, Audience Extension, Display Ad Network, Co-Registration, Web Targeting or other Services.

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Email Targeting

Send your message to reach the right buyers via one of our market-leading agriculture products.

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RESEARCH

Custom Research

Uncover valuable insight and guidance to more deeply understand your audience, expand into new markets, test product concepts or refine your strategic plans.

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Strategic Insights Study

This is a custom-designed service that creates an actionable marketing plan out of audience-centered research. A team of analysts use business intelligence to drive confident marketing programs that align messaging, content and media channels.

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Online Focus Groups

Online focus groups give you an affordable option to gain realtime qualitative feedback.

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CONTENT

Content Channel Sponsorships

Align your products and services with an established industry brands to create brand awareness and gain thought leadership.

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Webinars

One of Agriculture buyers’ most popular formats for learning in-depth information, webinars are a prime opportunity to share thought leadership and generate leads. Access the largest, most influential community of farming leaders by aligning your webinar with one of our market leading brands.

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Online Education

Become a sponsor for one of our online accredited courses, receive activity reports and opt-in user data to grow your reach.

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Virtual Events

Bring buyers into an interactive environment that provides education, opportunities for networking, and interaction with providers of valued products and services—all Online.

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Whitepaper Services

Establish subject matter expertise and thought leadership while driving high quality leads. White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.

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Blog Services

Create an on-going discussion with your target markets with content written by industry experts.

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Top 10 Cards

Brief, punchy pieces that provide a series of tips or steps that help your customers solve a problem or guide them in a buying decision.

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Custom eNewsletters

Highly engaging editorial content created for your target customer/market that we market to Penton audiences.

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Digital Issues / eBooks

Digital Issues/eBooks are powerful tools to engage and educate customers and prospective customers. Typically written by an industry leader and sponsored by one company, content strategy is completely driven by the sponsor. Promoted via email blast, eNewsletter ads, and ads on our website.

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Infographics

Draw a wider viewing audience into information that might otherwise be hidden in long-form content with the use of data visualization and social sharing.

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Social Marketing

Reach your customers, measure your marketing success and update your marketing strategy based on social performance data and research.

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Search Marketing

Attain immediate search engine traction and results through paid-search advertising (PPC), while garnering lasting value by achieving higher natural search engine (SEO) rankings.

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Virtual Briefing Center

Virtual Briefing Center are designed for companies seeking an engaging, dynamic solution for high-quality lead generation, corporate training and recruiting.

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LEAD GENERATION

Content Syndication / Lead Touch

After a webinar or other content product is completed, we create a co-branded marketing email campaign to “touch” those leads that registered/attended with appropriate content. Targeted emails are sent 48 hours, 2 weeks and 4 weeks post event. After 4 weeks an Executive Summary report is delivered with an email summary and contact engagement report.

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Targeted Lead Engagement

Leverage a 4-touch nurturing program to expand information from generated leads and gather insights into customer intent and readiness to purchase.

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Lead Lifecycling

Use a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.

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